Sunday, January 26, 2020

French Fourth Republic

French Fourth Republic This essay examines the reasons for the fall of the French Fourth Republic (1945-1958), with a focus on the impact of the French-Algerian war as well as examining the other causes that contributed to the demise of the government such as the French Indo-China War as well as what seemed like the inherent instability of the structure of government and the cabinet in the French Fourth Republic. The research question that the essay would be is to what extent was the French-Algerian War the cause of the fall of the French Fourth Republic? The time frame of this essay will be the entire length of the French Fourth Republics reign in government from 1945, following the end of World War, until 1958, when Charles de Gaulle rose to power and formed the French Fifth Republic. This timeframe also encompasses the start of both the French Algerian War and the French Indo-China War in 1954 and 1946 respectively. The stand that this essay will be taking is the view that the French Algerian War was the main cause of the fall of the Fourth Republic. While the instability of the cabinet of the Fourth Republic contributed to its fall due to the infighting among the coalitions, characterized by the 24 different governments in its 13 year reign, it was the controversy over French Algerian war and Algerian independence that led to the intervention from the right-wing supporters in the French Army that led to eventual coup that toppled the French Fourth Republic. Word count: 251 Introduction The fall of the French Fourth Republic saw the return of General Charles de Gaulle to power for the first time since the end of World War 2, serving as the first President of the French Fifth Republic. His return to power was a result of being voted in by the French National Assembly due to the collapse of the previous French Fourth Republic.  [1]   Prior to the fall of the government, there was a strong resistance movement already building up in French Algeria as the local government sought independence from French rule. This culminated in violence against French forces present in the area by the paramilitary nationalist political party, the National Liberation Front or FLN. The problem of Algerian independence was further compounded by the problem of the pied-noirs, or Algerian-French. Among the European colonizers, France had the largest number of its population in its colonies and thus, this means that there would be an extremely large number of refugees should the indigenous government gain independence; around 1 million French would be displaced compared to the 250,000 Dutch and 15,000 Britons.  [2]   Therefore, there was a split in the French Parliament over the handling of the matter due to the contrasting views possessed within the ruling coalition government. Furthermore, the frequency in which the ruling government was replaced also added to the situation as different coalitions had different mandates regarding Algeria. BODY Significance of time frame choice The French Republic was in power from 1945 following the end of World War 2 to its end following the May Crisis in 1958. Its entire government lasted encompassed the entire French Algerian War, which was from 1946-1954, as well as the start as well as the majority of the Algerian War, which started in 1954. Thus, most of the battle-weary troops from the French Indo-China War and World War 2 before that were sent straight into Algeria to fight, causing unhappiness among the men and the generals. Furthermore, as it came to power following the end of World War 2, the government of the Fourth Republic was placed in charge of rebuilding the countrys infrastructure and economy. But, the governance of the Fourth Republic was marred by economic mismanagement.  [3]   French Algerian War France did not have an empire since the time of Napoleon III in the 1860s, an empire which eventually collapsed around 1870. Thus, when Algeria, the oldest and the crown jewel in the 3rd French Empire wanted independence, France was unwilling to relinquish its colony. The response could be attributed back to the 2nd French Empire, when the belief that colonization was a civilizing mission to be carried out amidst a mood of what Harrison terms, chauvinistic expansionism.  [4]   Conflicts between France and Algeria were nothing new by the 1950s. Since the end of World War 2, the Algerian government had been pushing for independence whereas France had in fact, been trying to keep its empire from crumbling after World War 2. Thus, when Algeria, one of Frances oldest colonies tried to declare independence, the conflict that erupted between them quickly tied up the military forces; soldiers who had been fighting in the jungles of French Indochina were quickly reposted to the desert sands of Algeria to fight in another war. This pressure on France for Algerian independence culminated in violence against French troops in Algeria by the National Liberation Front and the National Liberation Army in a war characterized by the use of terror and guerilla attacks against civilians on both sides. This resulted in unpopularity for the war among both the French and Algerian civilians and in particular, the French Army.  [5]   The main cause of the dissatisfaction for the government was the poor leadership and wavering resolve to assure a military solution that the generals perceived the armed forces were receiving under the leadership of the Fourth Republic. However, the government was also disturbed by unchecked military action in Algeria and refused to commit more troops, leaving the French Army without the decisive firepower needed to punch through the resistance.  [6]  Thus generals wished for a strong, authoritarian figure to take control, a figure they saw in Charles de Gaulle  [7]  , unlike then-current French Prime Minister Pierre Pflimlin, whom the generals perceived as indecisive and by May 1958, the loyalty of the military to the government was seen as doubtful.  [8]   Back in France, dissatisfaction regarding the governments plan to cede independence to Algeria resulted in a coup being planned by generals of the French Army, Generals Jean Gracieux, Jacques Massau who supported Admiral Auboyneau, Raoul Salan and Edmond Jouhaud to overthrow the existing government and replace it with Charles de Gaulle as the new head of state. The rogue generals then launched paratroopers into Corsica and threatened to do the same in Paris, with an armored division on standby.  [9]  Thus, the coup, known as the May 1958 crisis in French history, could be seen as the catalyst of the French Fourth Republic being replaced by de Gaulle and the Fifth Republic. Also, the Communist Party was strongly opposed to the war, claiming colonization was imperialist and bourgeoisie.  [10]  As the communist party was the largest party in the various ruling coalition governments, this greatly weakened the governments resolve in dealing with the crisis. In addition, the generals feared that the French government would pull out of Algeria like it did in French Indo-china, thus incurring more damage to French pride as it would portray them losing to their own colonies, the people whom they consider as second-class citizens. Despite the fact that other colonial powers, Britain in particular, were already granting independence to its large colonial empire after World War 2. India, Burma and Pakistan were three such examples of colonies who gained independence after World War 2 Furthermore, the war was unpopular with the civilians. After all, this was the crown jewel in the French Empire with over 1 million French settlers, more than Morocco or Tunisia, and it was seen as vital to maintain what was known as Algerie franà §aise.  [11]  This concept of Algerie franà §aise was, fundamentally, a concept of unity and equality between the colonist and the colony and was popularized in the 1960s by supporters who wanted to keep Algeria a French colony. However, this concept was far from stable, with the indigenous Muslims being denied political representation.  [12]  Thus, tension was built between the mainland government and the second generation French-Algerians, not helped by the deliberate targeting of civilians with bombs, a tactic initially utilized by the French and later by the FLN.  [13]  Furthermore, after widespread reports of the use of torture by the French Army on prisoners-of-war, the reaction in France was one of moral outrage, reduci ng support for the war even further, with renowned French philosopher and political activist Jean-Paul Satre speaking out against the violence.  [14]  Finally, the pied-noirs, or French-Algerian citizens, feared for a negotiated peace with the FLN and thus supported the French Army against the Pflimlin government in an act of open defiance.  [15]   In addition, the use of conscription in the war did not help its popularity, similar to the French Indo-China war before that.  [16]  Therefore, with a lack of support back in the mainland, it reflected poorly in the governments decision-making capabilities and would cause it to decline in popularity and support. There was also much unhappiness from the pied-noirs, who felt that they were being marginalized as second-class citizens having been forced to repatriate to mainland France and were similar in status as the native Algerians.  [17]  Therefore, over 1 million French Algerian joined the Organisation de larmà ©e secrete or OAS, fighting for Algeria to remain under French Rule.  [18]  They formed a formidable fighting force, capable of engaging the French Army in hit-and-run attacks, similar to what the French faced in Indochina earlier. Overall, with the French Indo-china war that just took place earlier, it signaled the collapse of the French Empire that the Fourth Republic had struggled to hold together since the end of the war against the tide of decolonization sweeping across the globe. French Indo-China (Vietnam) War The French Indo-China War could be perceived as the start of French decolonization around the world. The war began in 1946 and ended in 1954 with France officially pulling its troops out of the country following the Geneva Convention when the French Prime Minister at the time, Pierre Mendà ¨s France, agreed to negotiate an armistice with the Viet Minh resistance fighters. The loss of the French forces to the Viet Minh could be blamed on the unstable governmental structure. Due to the high turnover rate of governments, there was no consistent policy for the Indo-China War. For example, the Radical Party was strongly opposed to any form of French colonialism and when Prime Minister and Radical Party member Mendà ¨s France agreed to a ceasefire and withdrawal from Indo-China with the Viet Minh, this was met with opposition from the Nationalists and the Catholics in the French Parliament in particular, the latter who was opposed to the communists. This war had a great impact on the French civilians, who saw this as the start of the fall of the French empire. Support for the war was severely lacking in mainland France, with the majority of the opposition being driven by the French Communist Party. Attempts to sabotage the war effort were made apparent by such scandals like the Henri Martin affair. Furthermore, the war was extremely costly, costing the government up to US$3million a day. Also, the handling of the war divided the already split cabinet further, with the communists leaving the ruling Tripartite alliance and weakening the cabinet further. The war also had a lasting impact on the morale of the French Army, as it would later compound with the defeat in Algeria. This loss greatly affected the pride of the French Army, still recovering from its losses in World War 2. Eventually, the commanders present in Vietnam were eventually reposted to Algeria to fight in another war against guerillas. Overall, the loss of Indo-china greatly affected French pride, having been defeated in World War 2 prior to that as well as having been on the losing side in the Korean War. Thus, this led the various commanders of the armed forces that they were being marginalised by the French government and demand a change in the head of state. Unstable structure Another given factor for the fall of the Fourth Republic was its unstable structure.  [19]  Essentially, the French Fourth Republic and its government was formed by minority representation, which meant that no single party had a clear majority and had to form coalitions in order to rule. The result of this was that consensus was very difficult to achieve due to each party that made up the coalition having their own agenda. The main parties forming most of the coalitions were the Radical Party, who were strong opponents of French colonization, and the Socialists, who formed a coalition with the Communist Party. Despite the coalitions and alliances, individual parties still pursued their own agendas and often did not cooperate with one another. This was characterized by the members of the French Communist Party. However, as a majority of the parties consisted of ex-French Resistance members, newer politicians often held them in high esteem and were easily influenced by them.  [20 ]  21 The Fourth Republic comprised of about 20 governments led by mixture of political parties in its 13 years in governance and was seen as a direct continuation of the Third Republic, along with all its failures. It had favored a parliamentary style of governance while Charles de Gaulle had in fact favored a presidential style of governance. This disagreement resulted in de Gaulle leaving French politics until his return to power in 1958. In comparison to the pre-World War 2 French Third Republic, the Fourth Republics structure of government was essentially the same.  [22]  Both were parliamentary democracies and formed coalitions with other parties to form the majority needed. Thus, most of these parties were centrist in nature due to compromises to both the extreme right and extreme left. In addition, a majority of these parties consisted of extremely loose groupings of members concentrated around a few notable figures.  [23]  This often resulted in ineffective hung parliament s due to the shifting alliances.  [24]  Furthermore, cabinets often relied on an often temporary and conditional parliamentary majority to maintain power. Any divisions in power would often lead to a fall in the cabinet and the fluidity in which the majority often shifted its power, which in turn led to the high turnover rate of cabinets.  [25]  A point to note is that the electoral coalitions formed were not binding contracts, but merely tactical maneuvers and as such, imposed no obligations among the parties involved to act together on legislature.  [26]  One notable example was the when Prime Minister Guy Mollet was in office. Despite being a Socialist minister, his governments campaign in Algeria had in fact contradicted the rhetoric that the Socialist Party was adopting.  [27]   A comparison was made between the structure of government of the French Fourth Republic and the Weimar Republic of Germany by John D. Huber and Cecilia Martinez-Gallardo in the article Cabinet Instability and the Accumulation of Experience: The French Fourth and Fifth Republics in Comparative Perspective. The article takes a rather different stand regarding the point that the alleged instability of the Fourth Republics government was more apparent than real as the key office holders more or less remained the same while the cabinets around it reformed over and over again.  [28]  Thus, this instability is instead attributed to individual members of the cabinet, rather than the entire cabinet as a whole and that the individual accumulation of experience by the ministers served to provide a degree of stability to the cabinet.  [29]   The above point is further endorsed by Roy Macridis in the article Cabinet Instability in the Fourth Republic (1946-1951). In the article, Macridis states that whenever a new cabinet was installed, very rarely was there a complete turnover in personnel, thus ensuring a high rate of continuation between successive cabinets and ministries despite the fact that the average cabinet lasted around six and a half months in the Fourth Republic.  [30]  31 However, it is also noted that despite the relative stability of the individual ministries, the cabinets under the Fourth Republic were still lacking any cohesive central decision-making process. In fact, due to the coalition structure, the various ministerial posts were distributed among the various political parties, namely the Socialists, the Radicals and the MRP (Popular Republican Movement), in accordance to how the cabinet was proportioned at the time. Thus for example, the parliamentary secretaries for the 3 different wings of the military were always divided between the 3 main political parties.  [32]   A point to note is that the Fourth Republic was not popular with voters, with around one in two voters challenging the ability of the government. By 1951, was government was described as an addled Parliament and petering out in obscure intrigues over electoral law.  [33]  This lack of support explains why the French people were willing to embrace a change in the head of state so quickly. This was also due to their failure to find adequate solutions to issues like unemployment, inflation and more importantly, the Algerian situation.  [34]   Evaluation Firstly, the fall of the French Fourth Republic has been attributed to the inherent instability of the cabinets of ministers. With such a high turnover rate of cabinets, it is easy to see how the cabinet could be perceived as weak and volatile. This can be seen by the length of some of the tenures in office of some of the Prime Ministers. However in actual fact, most of the key personnel holders held on to their offices despite the changes in leadership, as noted by Roy Macridis. This lends support to the view that the Fourth Republic merely gave off an air of instability and was in fact more steadfast than what it appeared to be. But, we know that the Army itself was divided among the three political parties due to the coalition structure of government and thus the lack of unity could be seen in the course of the Algerian War, as well as the French Indochina war before that. The Algerian War suffered from a lack of cohesive leadership and battle strategy and this in turn could have led to the pervasive dissatisfaction among the generals, who felt that a change in leadership was necessary to get the job done. This in turn, led to the plan to reinstall war hero Charles de Gaulle as the Prime Minister of a new republic with a coup. Thus, this could be seen as the direct cause of the fall of the Fourth Republic as it directly resulted in the Prime Minister Pierre Pflimlin being replaced and the parliamentary democracy system being scrapped. Furthermore, the French Algerian War also caused the government to lose support of both its citizens in mainland France as well as that of the pied-noirs in Algeria due to the high casualty rate and rumors of torture. The pied-noirs in particular, were demanding independence from France and when their demands were not met by the government, they threw their weight behind the military and took over government offices in protest. Their unhappiness with the government of the Fourth Republic with the war and being forced to seek refuge in Europe was what led to the eventual uprising and support of the OAS. If the pied-noirs had not voiced their unhappiness with the present situation, the government could have just bulldozed their way through the rebels. However, the fact that they still consider Algeria to be the crown jewel of their Empire, coupled by the fact that the pied-noirs numbered nearly 1 million and were still considered by many to be Europeans, this resulted in the previous F rench government getting replaced by the popular de Gaulle, who seemed to sympathise with the plight of the Algerians. However, the unpopularity of the French Fourth Republic could have also led to its eventual collapse. The unhappiness of the population due to the three wars that occurred right after World War 2 as well as the apparent capabilities of their government could have led to their poor performance. We have to note that the Fourth Republic collapsed in 1958, but by as early as 1951, as mentioned in the article by D.M.P., nearly half the population expressed some form of unhappiness with the current government. Thus, this lack of support early on could have contributed to the fall of the Republic as a government who loses support from its people cannot hope to stay in power for long. Therefore, from the evidence above, we can conclude that the while the French Fourth Republic did suffer from some significant flaws that severely hampered its ability to govern the nation, fight multiple wars as well as manage an empire, the Algerian war did in fact drive the already split cabinet even further apart as the multiple parties in charge could not agree to one common agenda on how the Algerian War should be fought out. This in turn, directly affected the outcome of the war. Thus, the decision made by the rogue generals to implement their coup was swayed by the way the French military was locked in a stalemate with the Algerian guerillas. Presumably, if France was winning in Algeria, then the generals would not have any motive to seek a change in government. However, their coup could have been motivated by dissatisfaction with the Fourth Republic and not influenced by the outcome of the Algerian War. In that case, the fall of the government would be blamed on the very reasons why the people were so discontented with the government: its lack of a coherent structure and inability to solve the economic and social problems of France at the time such as unemployment or national debt. Furthermore, with the people of France split regarding the decision over an independent Algeria versus Algerie franà §aise, the ineptitude displayed by the cabinet over the Algerian War only confirmed the lack of faith that the people of France had in their government. Again, the deciding factor in this situation was the Algerian War. The war was the main issue that the people were concerned about. As with other elections, there will always be complaints about jobs, inflation and debt. However, wars are always a major point of contention as the people in a France eventually viewed the Algerian situation as a waste of money and lives. Add that to the widespread rumors of torture which was later proven to be true, it is not unreasonable to claim that the Algerian War was the main cause for the fall of the French Fourth Republic.

Friday, January 17, 2020

Of mice and men Essay

Steinbeck presents us with a bleak view of the world where individuals have little hope of achieving their dreams. Discuss the accuracy of this statement with reference to at least three literary techniques. In the novella Of Mice and Men, Steinbeck presents the view of individuals having little chance of achieving their dreams due to the cruel society. George’s dream of owning a ranch with Lennie is unattainable as society does not provide support for the mentally disabled. Curley’s wife’s dream of becoming an actress is also unachievable because she is a woman in a  sexist society. Being an African American man in a racist society, Crook’s desire of companionship is also unreachable. Literary techniques such as foreshadowing, symbolism and character name amplify the message in which most individuals are unable to fulfil their dreams and desires. Through the failure of George, Lennie and Curley’s wife in achieving their dreams, Steinbeck clearly convinces the reader that individuals have little hope of achieving their dreams in the harsh world that they live in. Steinbeck presents the view of dreams being unattainable through. George’s failure of achieving his dream of owning a ranch with Lennie using the technique of foreshadowing. Their aspiration is to own â€Å"a little house and a couple of acres an’ s a cow and some pigs (†¦) and a rabbit hunch and chickens†, which would enable them to â€Å"live off the fatta the land† (p. 16). George’s dream was unattained because Lennie had a mental disability and kept getting them in trouble. They live in a society where there are no benefits and support for people with disabilities, which ultimately caused the failure of George’s dream. The failure of George’s dream was foreshadowed by Crooks telling Lennie about how he has â€Å"seen hundreds of men come by on the road† with the same dream but â€Å"nobody gets no land† (p. 73). Through the experience of Crooks, it is shown that the failure of George is not uncommon but instead is expected. Through George being unable to live the life that he had envisioned, Steinbeck clearly conveys the message that individuals are unable to accomplish their dreams due to the harsh society. The idea of individuals having little chance of achieving their dreams is  also apparent in the character of Crooks through the literary technique of symbolism. Crooks desires companionship as he tells Lennie that â€Å"a guy goes nuts if he ain’t got nobody† (p. 72). The company that Crooks craves so deeply is never received throughout the novella as he â€Å"couldn’t go into the bunk house and play rummy ‘cause [he] was black,† reflecting the discrimination he receives due to his race (p. 72). Just like his back, society is crooked. It is bent out of shape, out of alignment with its original created intention (equality). The pain and suffering that Crooks  experiences due to his back symbolises the pain and suffering society Of Mice and Men: Stage 1 Text Response endures due to racism. It is the racist society that limits Crooks from obtaining companionship. Steinbeck also uses the books read by Crooks as a symbol to represent his loneliness as he complains to Lennie about â€Å"books {being} no good† and that he â€Å"needs somebody to be near him† (p. 72). Due to the racist society, Crooks remains lonely, indicating his dream never being met which displays the message of individuals’ dreams being unreachable. The failure of Curley’s wife’s dream shows that the chance of an individual reaching their dream is near impossible through the choice of character name. Curley’s wife dreams of a better life and ponders about how she â€Å"coulda been in the movies, an’ had nice clothes† (p. 87). Being a woman in a sexist society causes her to not be able to achieve her dream. After marrying Curley, Curley’s wife no longer has the freedom to â€Å"{make} somethin of {her}self† as she becomes Curley’s possession and is obligated to tend to his needs. Steinbeck does not inform the reader of  her name but instead refers to her as â€Å"Curley’s wife†, symbolising male oppression in 1930s USA. The apostrophe of possession indicates that she belongs to Curley: she is his possession just like his horse, his hat and his hand-gun. Curley’s wife couldn’t achieve her dream because she is a woman in a sexist society, supporting Steinbeck’s message that individuals have minor hope of reaching their dream. George’s dream of owning a ranch with Lennie is unattainable as society does not offer support for the mentally disabled. Curley’s wife’s dream of  becoming an actress is unachievable because she is a woman in a sexist society. Being an African American man in a racist society, Crook’s desire of companionship is also unreachable. Literary techniques such as foreshadowing, symbolism and character name amplify the message in which most individuals are unable to fulfil their dreams and desires. Through the failure of George, Lennie and Curley’s wife, Steinbeck clearly convinces the reader that if the â€Å"thing they had never really believed in was coming true†, then it is not the end of their story.

Thursday, January 9, 2020

Explain in detail the responsibilities of the different...

M1 – Explain in detail the responsibilities of the different levels of government in the UK The central government is responsible for the health and safety of people, they provide health and safety by maintaining and improving the quality of the environment. The government also has the power to make laws for the entire country, in contrast with local governments. However, the Prime Minister (David Cameron) is head of the UK government so he’s responsible for all of the policy and decisions he makes. The central government has the responsibility to create laws unlike other levels of government; this is because if all levels were able to do the same then it would cause great confusion to citizens. One of the central governments is the†¦show more content†¦The devolved parliaments are able to maintain their responsibilities because they have been decentralised. The regional governments are responsible for the formulation of planning policy. They form an important and essential interface between policies at the national and local level. They regional government also focus on key issues of the region, set priorities and the core policies that form the basis of their regional space strategy. LocalShow MoreRelatedEssay on Identify the Purposes of Different Types of Organisations.1685 Words   |  7 Pagesinto one file (with three different parts) and submit hardcopies of it before 2.00 pm on 26 July 2013. Deadlines Part A of the assignment: draft to be shown before 14 June 2013 Part B of the assignment: draft to be shown before 28 June 2013 Part C of the assignment: draft to be shown before 12 July 2013 Final Submission of all of the three components (part A, B and C): You must submit all of the above components collated into one file (with three different parts) and submit hardcopiesRead MoreBussiness Environment1585 Words   |  7 PagesAssignment brief BTEC Higher National Diploma (Business) Level 4 ACADEMIC COLLEGE OF LONDON |Unit Number |1 | |Unit Title |Business Environment | |Name of the Assessor | Read MoreBussiness Environment1600 Words   |  7 PagesAssignment brief BTEC Higher National Diploma (Business) Level 4 ACADEMIC COLLEGE OF LONDON |Unit Number |1 | |Unit Title |Business Environment | |Name of the Assessor | Read MoreEffective And Efficient Project Management1464 Words   |  6 Pagesframework that we are going to analyze is the PRINCE2. PRINCE2 (an acronym for PRojects IN Controlled Environments) is a de facto process-based method for effective project management. Used extensively by the UK Government, PRINCE2 is also widely recognised and used in the private sector, both in the UK and internationally. The PRINCE2 method is in the public domain, and offers non-proprietorial best practice guidance on project management. Key features of PRINCE2: †¢ Focus on business justification †¢ DefinedRead MoreUnderstand employment responsibilities and rights in health, social care or children and young peoples settings1311 Words   |  6 Pagesï » ¿201: Understand employment responsibilities and rights in health, social care or children and young peoples settings 1.1 - List the aspects of employment covered by law. Disability Discrimination Act Sex discrimination Health Safety Right to work Minimum wage Equal employment opportunity Harassment Time off work Notice of dismissal Holiday Holiday pay 1.2 - List the main features of current employment legislation. Disability Discrimination Act Health Safety Other relevantRead MoreResponsibilities and rights of employees and employers Essay1743 Words   |  7 Pagesï » ¿ 1. Know the statutory responsibilities and rights of employees and employers within own area of work. 1.1 List the aspects of employment covered by law The law in UK covers the following aspects: Minimum wage, Hours worked, Discrimination, Health and safety, Holiday entitlements, Redundancy and dismissal, Training, Disciplinary procedures, Union rights and consultation, among many others. Labour law covers the deal between employee and employer, Health and safety cover the work conditionsRead MoreRisk With High Impact, Is For Consumer Health Organization Convention1729 Words   |  7 Pagesproduct s packages that smoking kills, the government prevents advertising and prohibits the sale to minors, all this, in order to reduce the impact on the population. Following the World Health Organization convention, they expect an even more restrictions. These restrictions impose to BAT to work in tight regulatory regimes, and it definitely limited revenues. Surely BAT, has an internal group of experts on regulations and trends that the government intends to take. BAT for its part could commitRead MoreThe Importance Of Safeguarding The Wellbeing Of Children And Young People1599 Words à ‚  |  7 Pages14 -Understand How to Safeguard the Wellbeing of Children and Young People 1.1 Outline current legislation, guidelines, policies and procedures within own UK Home Nation affecting the safeguarding of children and young people Policies and procedures for safeguarding the welfare of children and young people are - The United Nations Convention on the Rights of the Child 1989 - which ensure that children are safe and looked after, children have the right to be protected from all forms of physicalRead MoreHsbc Corporation Social Responsibility Research Report1083 Words   |  5 Pages02/12/2013 02/12/2013 08 Fall 08 Fall HSBC Corporation Social Responsibility Research Report Introduction HSBC is one of the largest global banks with around 6900 offices in over 80 countries. HSBC Canada has its head office in Vancouver and executive office in Toronto. HSBC has a wide range of business products including commercial banking which provides both domestic and cross border financing, retail banking and wealth management for personal banking services, and global bankingRead MoreA Brief Note On Barriers Faced By Women During Construction Industry981 Words   |  4 Pagescommitments will be examined along with other possible barriers. The relevant policies and best practice guideline promoting gender equality and offering better opportunities for women in construction and the extent to which the policies meet the government and the industry expectations will be reviewed and analysed. 3.2 The Status of Women in Construction The predominant image of construction is that of a male-dominated industry requiring brute strength and a good tolerance for outdoor conditions

Wednesday, January 1, 2020

Driving Sales Through Shoppers’ Sense of Sound, Sight,...

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-0552.htm IJRDM 37,3 RETAIL INSIGHT 286 Driving sales through shoppers’ sense of sound, sight, smell and touch Brenda Soars Sound Environments, London, UK Abstract Purpose – The purpose of this paper is to explain how sensory stimuli can inï ¬â€šuence environments, improve the shopper experience and change the nature of behaviour in ways beyond our consciousness. Design/methodology/approach – This paper reviews research gathered over several years and it considers how signiï ¬ cant increases in sales can be achieved by attention to shopper â€Å"sightlines† and movement through each retail space; how neuro-imaging is starting to make sense†¦show more content†¦Not forgetting what drives shoppers in this era of many to many communications when social media means we are even more connected? Some outstanding sensory environments Some companies have clearly begun exploring sensory enhancement to their retail  ´ space, for example, the music, colours, lighting, decor and coffee aroma of upmarket  ´ coffee outlets such as Starbucks and Caffe Nero are designed speciï ¬ cally around customer needs. Research by Nes presso found that 60 per cent of sensory experience of drinking espresso comes from the retail environment, so they launched a chain of upmarket coffee outlets partially to enhance the appeal of their home-prepared product. Harrods recently ran an exhibition of the senses – an innovative means of increasing footfall to the store. Each of six lifts was treated with a different sensory experience. The â€Å"Sound† lift had a specially commissioned piece by Michael Nyman to demonstrate the physical effect of a conï ¬ ned space; micro lasers directed beams of light on Swarovski crystals in another; different smells, including the scent of a new car, were emitted at the touch of a button in a further lift; the â€Å"taste† lift provided the opportunity for customers to create their own ice-cream ï ¬â€šavours; the â€Å"tactile† lift demonstrated the challenges that face the sightShow MoreRelatedElements Of A Retail Storefront2144 Words   |  9 Pagesconsu mer and as such, it must be configured in such a way to facilitate sales. Dunne, Lusch, Carver (2011) state that for retailers, the retail store is the point where all other retailing activities converge. If handled correctly the storefront can be the â€Å"most meaningful form of communication between the retailer and customers† (Dunne, Lusch, Carver, 2011, p. 480). It is here within the confines of the storefront, where sales either occur or are lost (Dunne, Lusch, Carver, 2011). Even thoughRead MoreAn Experimental Approach And Avoidance Motivation Essay800 Words   |  4 Pages12(2), 29. Ryu, K., Han, H. (2011). New or repeat customers: How does physical environment influence their restaurant experience?. International Journal of Hospitality Management, 30(3), 599-611. Soars, B. (2009). Driving sales through shoppers sense of sound, sight, smell and touch. International Journal of Retail Distribution Management, 37(3), 286-298. Sulek, J. M., Hensley, R. L. (2004). The relative importance of food, atmosphere, and fairness of wait the case of a full-service restaurantRead MoreRetail Store Design and Layout15254 Words   |  62 Pagesrequirements I came to the conclusion that customers need an environment conducive to shopping. I decided to narrow down my focus on store design and layout as to focus on its effect on sales, the other main driving factor been visual merchandising. The store design incorporates Signage, Lighting, Taste, Smell, and .in short the store atmospherics creating ambience and the format in which the SKU’s will be placed. The movement consumers and the movement of Logistics play the major role in layingRead MoreHow Do Psychological Factors and Extended Product (Self) Affect the Consumer Behaviour in Buying Brassiere?2244 Words   |  9 Pagessaid they would not sacrifice comfort for fashion, an increase of 6.4 points over the same year ago period. ¡Ã‚ ¨ (CottonInc., 2005) It is the purpose of this analysis to investigate the individual perception and psychological factors that affect those shoppers and style queens in buying this product. The Analysis Brassiere In the first years of the century, the only acceptable undergarment was a corset stiffened with whaleback bones that underwent a certain degree of relaxation. Corsets movedRead MoreTesco s Extended Marketing Mix10129 Words   |  41 PagesTesco is introduction it’s everyday value marketing to support its new low-price. According to OECD (2006) â€Å"The impact of Tesco price over competitor’s result of pay up to 10% lower wholesale price reduction to costumer, it is able to increase its sale and its buyer power even further. This fact may evoke a virtuous circle in which the leaders become increasingly bigger† (Dobson, 2005). Product Tesco concentrated in advertise the product quality in low price to attracted consumers. As a resultRead MoreMarketing Principle Quiz20161 Words   |  81 Pagessay on whether the product is of any value. According to Torres, â€Å"If something doesn’t move, that’s the last time you see it.† Apparently Jacques Torres Chocolate | | | | | Selected Answer: |   c.   profits through customer satisfaction. | Correct Answer: |   c.   profits through customer satisfaction. | Feedback: | Jacques Torres Chocolate has a market orientation. | | | | |   Ã‚  Question 5 | 1 out of 1 points    | | What is the fundamental objective of most businesses? | Read MoreMarketing Management130471 Words   |  522 Pagesother functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing researchRead MoreMarketing Project of Reckitt Benckiser19417 Words   |  78 PagesCulture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazines annualRead MoreMarketing Project of Reckitt Benckiser19403 Words   |  78 Pages3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazinesRead MoreMarketing Channel44625 Words   |  179 Pagescreate a product or service. A) Downstream from B) Upstream from C) Separated from D) Congruous to E) Parallel with Answer: B Diff: 2 Page Ref: 337 Skill: Concept Objective: 12-1 3) Another term for the supply chain that suggests a sense and respond view of the market is ________. A) supply and demand chain B) demand chain C) channel of distribution D) distribution channel E) physical distribution Answer: B Diff: 3 Page Ref: 338 Skill: Concept Objective: 12-1 4) When